Bud Light says it will buy back expired cases of beer following post-trans boycott fallout.

After the company faced attacks from anti-trans people over the collaboration, Bud Light sent Mulvaney a personalized can to celebrate the first anniversary of her “Days of Girlhood” TikTok series.

The responses were overwhelming. A man was arrested after destroying a shelf of beer in a Kansas Walmart store, singer Kid Rock filmed himself shooting a Bud Light can, and a number of country stars including Riley Green, Travis Tritt, John Rich, and Brantley Gilbert The stars made their feelings known – sometimes not so subtly.

  • The Wall Street Journal reported that Bud Light would buy back unsold, expired beer amid a right-wing boycott.
  • Some conservatives are boycotting the beer because it featured an ad featuring trans influencer Dylan Mulvaney.
  • The company is trying to recover sales by tripling Bud Light’s US summer marketing budget.
Dylan Mulvaney's Bud Light Ad Sparks Heated Debate and Mixed Reactions
Dylan Mulvaney’s Bud Light Ad Sparks Heated Debate and Mixed Reactions

Two weeks after Mulvaney shared a photo of a single, personalized Bud Light designed for him, Brendan Whitworth, the company’s US CEO, shared a statement in an effort to quell the boycott.

The statement focused on the American values of “freedom, hard work, and respect for one another”. It did not mention Mulvaney or a single, personalized can.

“We did not intend to be part of a discussion that divides people,” Whitworth said in the statement. “We’re in the business of bringing people together over a beer.”

JPMorgan analysts warned this week that even though Anheuser-Busch’s sales could improve in the coming months as the company triples its summer budget for US branding, the projected decline in sales this year is about 12% to 13%. Global CEO Michel Doukeris said earlier this month that the decline in sales amounted to about 1% of global sales.

The JP Morgan analysis said, “We believe there is a subgroup of American consumers who will not be drinking Bud Light for the foreseeable future.”

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